Somebody told me: 'start every blog-post with blood!'. I do, sometimes. They get twice as many clicks as the others. Or mention sex. Five times as many clicks.
A combination of both (last post)? One seems to annihilate the other or was it the mention of 'science'?
Some years ago, when everybody claimed that GooglePlus was the Big Thing and Facebook was evil, clicks were still the most important reputation-currency in the virtual world. Shady companies sold 'likes', 'friends' and simple clicks to bolster your ego-metrics.
And in those days I wrote a little snippet about one of the then upcoming blog-sites, which I hated and adored. It stood out in the deluge of self-help sites which babbled about 'ten ways to beat your boss' (and they did not mean physically). This guy essentially wrote about 'ten ways to beat your boss' - and he meant it. Physically.
It was amazing how he built a reputation by an incredibly honest and direct style of writing. He gives away his books for free, he tells you everything about e-publishing, he does not hide. He got thousands of clicks a day then, it must be close to a million a day now. He now sold probably hundreds of thousands of books, has podcasts, lectures, gives speeches, is back to financial advise, interacts wildly on twitter. It is an empire.
I dared to write slightly critical about his blog years ago.
And he contacted me.
He thought I was injust. My blog had about 30 clicks a day - 21 from myself and five from my mother. Still, this huge communication genius seemed genuinely hurt by *one* person on the other side of the atlantic possibly not loving him. And for this and the fact that he told me so, I admire him even more.
I thought I'd tell you.