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Showing posts from December, 2018

Go get them in the subway!

Science-festivals are booming, open house events are packed and it looks like every science-institution of class has to have an artist in residence program.  At the same time ‚alternative facts‘ are part of a populist surge that globally shakes societies. What are we doing wrong? Conventional communication addresses those who are already interested in science. We are preaching to the converted. But if scientific knowledge is to show an effect for society ‚everybody‘ has to be reached - especially those who skip the science-part in the newspaper or wouldn’t lose sleep for a science-night. In order to reach those ‚non-believers‘ Paul-Drude-Institut has brought MTL (a concept developed by the greek organization SciCo) to Berlin, presenting science of nine Leibniz-institutes and DLR in 5 subway stations. This experiment during Berlin Science Week  was new to everybody involved. Mercedes Reischel (transfer-manager at PDI) found a wonderful partner in Berlins BVG, the Scien...