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Showing posts from November, 2012

Science-communication - the role of the native speaker

You rarely find high-tech research institutes in the cultural center of a city. You should rather look for them somewhere near a freeway to the airport. The area is then labelled  'tech-campus', 'innovation-park' or the like to help ease the despair of those working in the wastelands. Language-studies, the arts and history on the other hand will be expected to reside in those awe-inspiring old buildings in the touristy areas of town. Some, like the german author Dietrich Schwanitz, are quite clear about the reason: the sciences, he writes, are no good for party-conversation and so they might be useful but they certainly don't belong to the common learning - and, by implication, do not belong to our culture. Well, Dietrich, no. Popular access to the field and the use for party-chatter can't be a measure of cultural value. If we take, for example, the wide spectrum of music - from the most emotionally accessible chirp to the intellecutally laden and rather cl...

Now that we're famous...

It was to be expected. Last month the clickrate on smarts increased dramatically, almost exponentially. Would we extrapolate, every person in the world able to use her mouse-finger (formerly called index-finger) would be clicking our site around March 2013. We are famous. And fame obviously spells influence in the digital world (naturally: clicks-fame-influence). I am excited to see that 90% of our visitors last week came from Ukraine - we should definitely think about adapting to this demographic development by changing to russian: nastrovje (oh, how predictable. Yes, sorry). Let me give you a glimpse of our main visitors: drocherof, bibikablog, fermersovet, haliava, infoscript, kinorubej, kinorubrika, lovejewel... I would never have guessed that those were interested in crosscultural debate! Especially since they sign up as being robots. Well, the world is changing. We shall auto-generate our posts. Then this could be a feedback-loop of writers and readers, the language ...